Application analytics
Funnel & Path Repair
Redefine activation and drop-off steps, then validate the event sequences before anyone trusts another conversion chart.
Funnel charts fail when steps are ambiguous or when success means different things to product and engineering. This engagement locks step definitions, success criteria, and the minimum event set needed to measure them.
We pair with your team to rewire critical paths, then validate sample traffic against expected sequences before you promote a dashboard. Retention windows follow how your users actually return—not a copied 7/30 template.
Best after a taxonomy audit, or when you already know the funnel is wrong but cannot agree on which events to trust.
Typically included
- Step and success definition workshops
- Instrumentation guidance for critical paths
- Sample-traffic validation notes
- Engineering handoff checklist