Service model
Measurement playbooks
A clear sequence so instrumentation work stays tied to decisions—rather than a pile of unrelated charts.
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Frame the decisions
We write down the product arguments your team already has: activation, drop-off, retention, or release impact. No tooling talk until the questions are explicit.
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Inventory what the application emits
Existing events, properties, and owners are listed without judgement. Duplicates and silent gaps become visible before anyone proposes a rebuild.
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Draft the minimum trustworthy dictionary
We name the event language engineering can implement, with ownership and success criteria for each critical path.
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Validate sequences before charts
Sample traffic is checked against expected funnels. Broken steps are fixed in the instrumentation, not patched with dashboard filters.
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Keep the language honest after ship
Optional release review retainers watch naming drift and metric fights, returning weekly notes while your team keeps shipping.
Ready to place your product on this path?
Most teams start with an event taxonomy audit. If you already have a clean dictionary, say so in the contact form and we will suggest funnel repair or a review retainer instead.